Tuesday, October 29, 2013

The Growth of Microbrews in Wisconsin and around the nation...the issues fast growth companies face - Part I!

The Craft Beverage industry in Wisconsin and around the country is booming.  Based on recent stats from the Brewer's Association group based in Boulder, Colorado (www.brewerassociation.org):

  • Craft brewers currently provide an estimated 108,440 jobs in the U.S., including serving staff in brewpubs.
  • Growth of the craft brewing industry in 2012 was 15% by volume and 17% by dollars compared to growth in 2011 of 13% by volume and 15% by dollars.
  • Craft brewers sold an estimated 13,235,917 barrels* of beer in 2012, up from 11,467,337 in 2011.
  • The craft brewing sales share in 2012 was 6.5% by volume and 10.2% by dollars.
  • Craft brewer retail dollar value in 2012 was an estimated $10.2 billion, up from $8.7 billion in 2011.
  • 2,347 craft breweries operated for some or all of 2012, comprised of 1,132 brewpubs, 1,118 microbreweries and 97 regional craft breweries.
  • Overall U.S. beer sales were up an estimated 0.9% by volume in 2012.
  • Imported beer sales were up 1% in 2012 and up 1% in 2011.
  • Overall U.S. beer sales were approximately 200,028,520 barrels and imported beer sales were 27,712,665 barrels in 2012.
  • 2,403 total breweries operated for some or all of 2012, the highest total since the 1880s.  As of  June 2013, that number increased to 2,538 total breweries with 1,165 Brewpups; 1,221 Microbreweries; and 97 Regional Craft Breweries.

Wisconsin is one of the leaders in the Craft Beer industry with the City of Madison containing at least 14 microbrew locations not including famous locations like New Glarus, Capital, the new Wisconsin Brewing company, etc.

What's this mean?  Great growth industry and lots of great tasting beer.  As the industry in Wisconsin continues to grow and mature, it will experience the plusses and minuses that similar industries have gone through.  In our first series of blogs, we'll look at some research conducted at the UW-Madison School of Business addressing these issue of small, fast growing organizations.





















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